New G15 film champions social housing and its residents

  • 22 January 2019

A new short film about the comforts of home, the quirks of family life and the bonds of community has been launched to champion social housing, its residents and efforts to tackle the housing crisis.

The G15 group has launched the film to help tackle misconceptions about housing associations, what they do and why they do it.

To help ensure that people, not politics, are at heart of the debate on the housing crisis, the film features only housing association residents – families, friends and individuals who all have a unique story about why home matters.

Paul Hackett, chair of the G15 and chief executive of Optivo, said: “Our residents express the importance of home better than anyone and it’s so important to remember that people are at the heart of the housing crisis.

“Outside the industry bubble, there are so many misconceptions about social housing and housing associations. We wanted to reach more people and explain what really drives us: our social purpose and a shared mission to solve the housing crisis for everyone.

“But when we asked our residents to help us tell this story, they did far more. They made us laugh, they made us reflect on what we could do better, and they trashed stereotypes about social housing, just as they do every day.”

The film was first shown at the G15’s Offer to London launch, where the group set out new pledges to the capital’s local authorities to help deliver more homes together.

Watch the film